I was commissioned to create an illustration for the Cbeebies website. My task was to transform the main homepage in a child-friendly way to promote ‘Octonauts week’ and to encourage the target audience (Children 0 to six years) to engage in a deeper exploration of the theme.
The main Cbeebies page was submerged in water. The upper part of the page was filled with various character illustrations swimming in the mystery ocean. While the bottom part included some extra illustrations such as a shipwreck, so the users can interact and explore the hidden treasure.
My aim was to fit the Cbeebies style in a new underwater world. The characters are simple, colourful and eye-catching to the target audience. The shapes are bold, with vibrant colours and thick outline to fit the brand guideline.
