THE CHALLENGE
Renewable energy is all the rage now, but very few people are aware of what it means. NREL tasked us with a challenge to gain more exposure to energy solutions for people ranging from children on up to senior citizens. Our class developed a new brand, a social media campaign, exhibit layouts, and various other materials to fit their needs and budget.
SETTING THE EXAMPLE
While NREL has already established a successful brand identity, the Visitors Center felt disconnected from it. In order to make it known to the general public and accomplish our client's goal, a more specific brand was needed for the Visitor's Center.
Inspired by the shape and sustainable ingenuity of the facility, our team decided to develop the brand around it.
THE FINAL MARK
I developed the final brand signature based on our team's concepts, and aided in developing the social media campaign, along with the presentation materials to instruct our client in carrying out this campaign with her volunteers.
