Go!Go!Curry originates from Kanazawa-city, so it is also known as a Kanazawa curry. It was named after former baseball player Hideki Matsui's jersey number 55 because he is a hero from Kanazawa and he has been their inspiration. Since 5 is pronounced "Go" in Japanese, his jersey number 55 became "Go Go" which can have a dual meaning. 

The overall graphics and typeface were inspired by baseball. When swinging a baseball bat, it looks like an exclamation mark is rotating. So exclamation mark used in the applications will remind customers dynamic baseball atmosphere.