Darren Palmer – An interior designer and the judge of a popular Australian TV show ‘The Block’, has launched his first homeware brand exclusively to the Myer department store. The brief was to create a brand that showcases his style of interior design. Darren Palmer’s interior designs tend to be inspired by natural elements, so it was key to promote these points in the packaging. The use of textured paper was to give a feeling of fabric to tie in with the soft goods, and the use of bronze was to add a touch of luxury to the contemporary brand.
