TAG LIFE
ORGAN DONATION CAMPAIGN
To combat resistance to organ donation in Lebanon, we targeted Lebanese millennials in a series of print and outdoor ads that spoke their language.
By showing everyday people taking a selfie and tagging their organ donor, we highlighted how each donated organ can save not only someone's life, but also their future memories.
Heart
Eye
Liver
Kidney
NGO: NOD Lebanon (National Organization for Organ and Tissue Donation in Lebanon)
Agency: J. Walter Thompson Riyadh, KSA
Creatives:
Rayyan Aoun (Executive Creative Director)
Rawad Eldahouk (Creative Director)
Joseph Maalouf (Senior Art Director)Manuel Kurkjian (Senior Copywriter)
Tania Alaraj (Art Director)
Ahmad Shanaa (Senior Art Director)
