The Drunken Goose
Branding Competition on DesignForums.co.uk
Branding Competition on DesignForums.co.uk
This is my entry to the DesignForums.co.uk branding competition.
Competition Brief
The Drunken Goose - Restaurant
The Drunken Goose is a new contemporary English restaurant/brasserie/bistro. It will serve modern European meals with a twist and with innovation. It needs a brand identity that is fresh modern and quality. It is not a Michelin 5 star restaurant but it will serve high quality locally sourced fresh produce. Quality of the food is very important and it will be owned by a working high level chef. The kitchen will be open planned so diners will see the chefs working and the food prepared. There will be a an open bar area and people can come just to drink and socialise not just dine.
The ambience and decor of the interior will feature raw whitewashed or stripped brickwork, concreted style flooring, aluminium and glass lighting, woods/fabrics, stainless steel kitchen and earthy muted colours and hues. Their will be no set menu rather a fresh menu set daily and will have no more than a 20 dishes starters, mains, desserts each day depending on what is in season and available. The restaurant or brasserie ( no name choice has been made) will be in in old newly renovated pub, It is not FINE grandious hotel dining but wholesome quality food well cooked in a modern environment with a heritage background. The feel and tone should be like the food stylish, contemporary, simple, clean and modern with a twist. No obvious graphics of plates, cutlery, bottles, etc.
The restaurant will serve 80 covers per sitting, Average price guide is £5 starter, £7.50-£15.00 Main course, £4 Dessert.
The restaurant is owned and run by Wesley James Gilmour, Michelin Star chef who has worked and trained in France and London for 15 years.
A similar style of restaurant levels can be found at:
Three Chimneys Restaurant
J Sheekey Restaurant
Barrafina Restaurant
Requirements:
http://www.designforums.co.uk/df-competitions/5439-df-brand-competition.html
Why?
I entered this competition as I felt it was a good opportunity to practice my design skills and branding. It was a chance to design something to my own personal tastes rather than that of a clients.
Competition Brief
The Drunken Goose - Restaurant
The Drunken Goose is a new contemporary English restaurant/brasserie/bistro. It will serve modern European meals with a twist and with innovation. It needs a brand identity that is fresh modern and quality. It is not a Michelin 5 star restaurant but it will serve high quality locally sourced fresh produce. Quality of the food is very important and it will be owned by a working high level chef. The kitchen will be open planned so diners will see the chefs working and the food prepared. There will be a an open bar area and people can come just to drink and socialise not just dine.
The ambience and decor of the interior will feature raw whitewashed or stripped brickwork, concreted style flooring, aluminium and glass lighting, woods/fabrics, stainless steel kitchen and earthy muted colours and hues. Their will be no set menu rather a fresh menu set daily and will have no more than a 20 dishes starters, mains, desserts each day depending on what is in season and available. The restaurant or brasserie ( no name choice has been made) will be in in old newly renovated pub, It is not FINE grandious hotel dining but wholesome quality food well cooked in a modern environment with a heritage background. The feel and tone should be like the food stylish, contemporary, simple, clean and modern with a twist. No obvious graphics of plates, cutlery, bottles, etc.
The restaurant will serve 80 covers per sitting, Average price guide is £5 starter, £7.50-£15.00 Main course, £4 Dessert.
The restaurant is owned and run by Wesley James Gilmour, Michelin Star chef who has worked and trained in France and London for 15 years.
A similar style of restaurant levels can be found at:
Three Chimneys Restaurant
J Sheekey Restaurant
Barrafina Restaurant
Requirements:
http://www.designforums.co.uk/df-competitions/5439-df-brand-competition.html
Why?
I entered this competition as I felt it was a good opportunity to practice my design skills and branding. It was a chance to design something to my own personal tastes rather than that of a clients.
Menu
Letterhead and Business Card
Website Home Page Mockup
Logo Design
