As a practice rebrand for an artisanal bread bakery, I started by creating a new logo that positions the brand as a company with a clear understanding of their traditional roots and values in old world tradition and making enriching bread from a stone hearth oven. I combined hand lettered type with a frame inspired by rod-iron work in old European villages to create a distinct, expressive personality and a timeless mark. The logo and branding also expresses the rich flavor and texture of the breads, represented with the typography and warm, rich colors.