Meijer, a popular grocery store in the Midwest, had a problem: their sodas weren't selling.

Whether it was due to the competition or due to a lack of identity, their products simply weren't getting off the shelves the way they wanted. 

In November, I was hired to solve this problem. I took to task with the Branding and Identity teams right away to establish a unique look and style to these faceless cans. We decided to play on the nostalgia of soda -- from first kisses to fireworks, each can was given a Refreshingly Familiar brand and a story to back it up.