We have emerged through education and technological advancement into savvy media operators who are masters of image exploitation. This is the new social order and as with human nature in any era, the people who are enlightened or 'smarter' will find ways to control and manipulate the people who are not. The 8 Archetypes of Enterprise is a behavioural study of other people's motivation so we can make better life decisions based upon factors other than merely what we see as face value.