In preparation for national ASL Week from April 15th - 21st, I created a series of promotional videos, signage, and advertisements to promote the event at the Commons at RIT. The event is aimed at the hearing community and is intended to help teach them basic ASL signs.
Animation, Advertising, Environmental Design
01. Motion
ASL is a language of motion, so I created a series of hand-drawn animations doing various food-related signage to include on the digital menu screens in the restaurant.
ASL is a language of motion, so I created a series of hand-drawn animations doing various food-related signage to include on the digital menu screens in the restaurant.
02. Promotion & Signage
A poster to be spread around campus, as well as a cheat sheet for the ASL handsign alphabet for guests to practice their ASL.
A poster to be spread around campus, as well as a cheat sheet for the ASL handsign alphabet for guests to practice their ASL.
03. Social Media
I created social media posts to accompany the design work for the poster, as well as formatted my animation to act as a boosted post on Instagram.
I created social media posts to accompany the design work for the poster, as well as formatted my animation to act as a boosted post on Instagram.
04. Environmental Graphics
In order to transform the space for the event, I painted the windows with ASL hand signs, created labels to place
throughout the area in order to teach basic sign to guests, as well as a permanent wall decal celebrating ASL
and deaf culture.
In order to transform the space for the event, I painted the windows with ASL hand signs, created labels to place
throughout the area in order to teach basic sign to guests, as well as a permanent wall decal celebrating ASL
and deaf culture.
