Well-Red Wines is a novel + wine pairing product that brings classic novels and complementary wines together into a product to be sold in stores.
With my unique illustrations for four iconic novels paired with wines that evoke the same feelings that these novels do, this project aims to benefit the user experience of reading and drinking for avid book lovers.
Through the website, users can participate in a monthly subscription box book club, where they can discuss the book and wine of the month.
Conception Development, Branding, Illustration
01. Branding
I wanted the brand to be something simple and easy to recognize. The brand's success relies on the versatile logo, which is able to be carried throughout the wine labels and the book covers.
I wanted the brand to be something simple and easy to recognize. The brand's success relies on the versatile logo, which is able to be carried throughout the wine labels and the book covers.
02. Package Design
There are 4 primary pairings, each with unique cover designs and illustrations that match their limited-edition wines. These would be sold in stores, primarily as a point of purchase for readers to discover the brand and the enjoyment of reading and drinking together.
03. Website
The website functions as a portal to the subscription box service, as well as an online marketplace to purchase the box sets if they're not sold in stores. In addition, users can discuss current and past books in the subscription boxes through the discussions and forums section of the website.
04. Apparel
