Rebrand // Boys + Girls Clubs of America
Student project from Academy of Art University
The goal of this project is to choose a dead, defunct or dying brand and do a complete rebrand while staying true to their original mission and soul.
The new Boys & Girls Clubs of America is not limited to an after-school program for children. In addition, the new Boys & Girls Clubs of America turns into a safe environment for all-round development. Becoming a positive supportive community, the mentor provides not only a solid foundation but also encourage children to reach their full potential.
(The project is for education purposes and is not intended to represent to the BGCA)
