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Challenge
Using the packaging technology presented and the dieline supplied, develop a creative promotional solution incorporating mandatory and optional elements. Tempo Plastics has teamed up with PAC Next, an organization whose vision is to create “A World Without Packaging Waste. Together, along with some industry sponsors, we have developed “Project Teal”. Project Teal’s aim is to implement a program within select municipalities as a test pilot, to demonstrate how non-recycled plastic items, like multi-layer laminated bags and pouches, can be collected and converted into an energy resource and kept from landfills. A similar successful pilot program was launched in California called the Purple Energy Bag.
Solution
Initially the approach we took was to create a well-designed, aesthetic bag, that had all the mandatory material needed to be on the bag, in order to grab the attention of the recipient of the bag. In turn, it would encourage the use of the bag and further promote the initiative first set out by Tempo Plastics. The preliminary drafts were turned away because of the focus that was not on easy usability or understanding the concept behind the bags. There was too much of an emphasis on logo design and aesthetics, not enough simplicity and user-friendliness. So we went back to the drawing board, and redefined what really needed to be explained, to the most basic of terms in order for anyone to understand what this project was for.
Result
The result was one of much cleaner and simpler design. The green colour used was a simple reminder of exactly that; greenery, and life, rebirth, refresh and renewal, for a better future.
*I am pleased to say that as a result of this design in the competition, I was awarded with 2nd place which was a pleasant surprise to receive recognition.
