This is a social campaign to end child marriage in the United States. The name of this campaign is called “Look”. This name is there to tell the parents, who are the ones responsible for their children, to look at what they may do to their children. The main concept of this campaign should not look sarcastic, because some people do not see the sarcasm in an ad or picture. The campaign is there so that the parents are there to be responsible and protect their children.

My audience is parents and soon-to-be parents. Parents who have both adult children and minors are the main audience while the soon-to-be parents are my sub audience so that they will know that child marriage is not only wrong ethically but also scientifically. The reason I chose these audiences is because they are responsible for the children, they are their first and last resort defense from trouble. Another reason is because the child marriage prevention bill is being dragged on for about a decade now.