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'The Bell Jar' typographic campaign

The Bell Jar is a classic book about a woman trying to conform to a traditional, feminine lifestyle of the time but finding that she can barely hold herself together. In this cover redesign, ripped paper is used to represent this unstable mental state, with layers of material representing the layers of Esther Greenwood being revealed, ripped away, and attempted to be put back together again.
Book Cover
Promotional Poster
Social Media Campaign
Animation
'The Bell Jar' typographic campaign
Published:

'The Bell Jar' typographic campaign

A modern take on the classic book 'The Bell Jar'. Advertising campaign includes book cover, poster, social media images, and animation.

Published: