For this project we needed to create a mock PSA Ad campaign. The PSA I created is intended to combat DUI's and drunk driving. The theme is DRINK & DRIVE, the three letter's highlighted spell out DIE, implying a harsh conclusion to what happens when alcohol is abused and one's driving ability is impaired. Three designs were created to create diversity in the ads.

The taglines used in my ads are, "I was just buzzed", which is a common excuse used when someone underestimates the effect of alcohol on the mind. 

The next is "Get a ride" and "It's not worth the risk". Your right to drink alcohol is defended by the law, but you cannot drive, so it's always best to call a friend, a cab, or a rideshare like Uber or Lyft. 

No matter how much you drink, it's never worth the risk to your own and other's lives.

The first design is direct, showing someone drinking behind the wheel.

The second design shows a bar-like neon sign with the title of the Ad Campaign, and a man hunched underneath it, next to a bottle and car keys, implying a mistake was made and his despair from said mistake.

The final ad shows a crushed can and a crushed car, correlating the two.

The last part of the ad is the statistics behind DUI's, stating the amount of death's from alcohol related crashes and the annual cost of all accidents involving alcohol.