I created this PSA campaign for Be Aware and Beware. Their mission is to bring awareness about the Opiate and Heroin Epidemic. This campaign is aimed at middle schoolers and their parents. The message needs to get out to middle schoolers before they start experimenting with drugs and alcohol that with some drugs, it only takes once and you can become addicted and suffer dangerous consequences. I wanted to grab their attention through the colors and the powerful imagery and illustrations to quickly communicate the message "One and You're Done." I also wanted to empower them to make good choices by "choosing life."