COLLATERAL WORKS
HOTEL XANADU MANILA COLLATERAL ( THESIS PROJECT )
MODERNIZED LOGO
Design Rationale
The letters X and H were included in the new logo but slightly formed into a shape that best describes the establishment.
The letters were formed into a shape of a "Nipa Hut" or " Bahay Kubo ", which represents a homey and beautiful kind of place where you can relax and unwind. The circle that surrounds the letters, represents the various types of establishments and offices around it that is within your reach when you're staying at this hotel.
Color
#f2dc69 - light gold
#173a30 - dark green
Fonts
Avenir LT 95 Black - Hotel Name
Avenir LT STD - Hotel Location
CALLING CARD
Front and Back
BRIEF VERSION OF THE BRAND MANUAL
Front Cover - First Page - Second Page - Back Cover
ONE PAGE BROCHURE
Front and Back
GIVE AWAY CALENDAR
Front Cover - Body - Back Cover
WEBSITE DESIGN
Homepage - About Page - Contact Page
IDENTIFICATION CARDS
Front and Back