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Marketing Collateral Re Branding

COLLATERAL WORKS
HOTEL XANADU MANILA COLLATERAL ( THESIS PROJECT )
MODERNIZED LOGO

Design Rationale

The letters X and H were included in the new logo but slightly formed into a shape that best describes the establishment.
The letters were formed into a shape of a "Nipa Hut" or " Bahay Kubo ", which represents a homey and beautiful kind of place where you can relax and unwind. The circle that surrounds the letters, represents the various types of establishments and offices around it that is within your reach when you're staying at this hotel.

Color
#f2dc69 - light gold
#173a30 - dark green

  Fonts
Avenir LT 95 Black - Hotel Name
Avenir LT STD - Hotel Location

 CALLING CARD
  Front and Back
 BRIEF VERSION OF THE BRAND MANUAL
Front Cover - First Page - Second Page - Back Cover
ONE PAGE BROCHURE 
 Front and Back
 GIVE AWAY CALENDAR 
Front Cover - Body - Back Cover
 WEBSITE DESIGN
Homepage - About Page - Contact Page
IDENTIFICATION CARDS
Front and Back
Marketing Collateral Re Branding
Published:

Marketing Collateral Re Branding

Published: