T H E B R I E F
To design a series of posters that reminiscent of a grungey festival style that encompassed text for Festy's product launch at SXSW. The posters should be an exercise of aestheticism and should be disruptive.
T H E P R O C E S S
D E T A I L O R I E N T E D P R O C E S S
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Each photographic element was carefully post-processed, manipulated & fused with photorealistic illustration.
Elements of digital art were fused with a more traditional poster-style to create dissonance.
These posters pay homage to the grunge and postmodernism of the 80's&90's
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