The Live Experience
Role: Lead Graphic Signage Designer
This Morning Live is a mass market consumer lifestyle exhibition aligning itself with the core values that underpin ITV’s This Morning TV brand. Including everything for people’s homes, fashion, health & fitness, beauty and foodie needs.
The first year of This Morning Live Event was set to launch in NEC Birmingham where I was the Lead Signage Designer on the project. I worked with event managers and creative context to translate across a wide variety of signage for the show. Including hanging banners, entrance artwork, lanyards, maps, event timetables, directional signage, menus, celebrity promotion, set/backdrop designs for photo ops.
Entrance Artwork
Recreating ITV and This Morning's Studio space for a more immersive experience for the consumer. Using the shows iconic colour scheme and pattern to flow through the exhibition centre to give the event a cohesive theme. Including hanging banners of the celebrity talent that will be at the show.
Main Stage
The Main Stage consisted of a huge attraction area of where you could meet the talent and essentially be an audience member on the This Morning Show. A lot the design work that was showcased here was for the Iconic This Morning set and showcasing the sponsors for the event. As you can see pictured there was a variety of overlays to appear on the video screens to the public.
Features
Promotional Material
A variety of promotional material, both digital and print was needed for this event. Such a email invites, website images, banners and physical tickets for the event.
