WINE STORY
The brief was to create a set of key visuals for OOH that should attract audience and gain traffic to the wine store “Wine Story” in Odessa. We felt the challenge. How to support premium image of the brand without arrogance? How to tell about the alcohol store delicately? How to differentiate from competitors while retaining a strong connection with the category?
A bit of inspiration can turn a date or a family dinner into a special moment. In the same way, inspiration allows everybody to see stories, emotions and relationships behind simple wine cork. The series of the illustrative images have helped to arouse curiosity and imagination among the audience, as well as communicate values of the brand.
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Agency: Havas Kyiv
Creative director: Alexander Kulakov
Art director: Artem Gusev
Copywriter: Maria Korotkevich
Head of design: Mihail Golovachko
Designer: Julia Shviryova
Year: 2017
