Indonesia have special coffee that other country don’t, it is called Luwak Coffee one of the most expensive coffee in the world.

Luwak coffee originally made in Bali, indonesia. Bali island itself have a lot of thing to show to the  world, from Beautiful nature, culture, and culinary. But, low consumption amount in local. it’s more Expensive, low purchasing power parity in indonesia, and Very competitive price in local F&B industry. You can get 60 instant coffee sachets just for US$2,5. its about target segmenting.

Primary pack, using simple paper bag sealed tight and Secondary pack, I choose three kind of exciting places, for people love to play at the beach i use Tanjung Benoa Beach, for pelople love to shopping i choose Sukawati Art Market, and for pelople love to green nature i choose Rice terrace, Ubud. Each pack have different kind of roasting to let tourists know their favorite roasting type.

The strategy is when come foreign tourists to bali and buy Dewata luwak coffee as a souvenir and bring it back to their country, Dewata Luwak Coffee can introduce, promote, and educate others about bali island and make them interest to visit Bali, Indonesia on Vacation.

information Source: 

https://www.homegrounds.co/11-most-expensive-coffee-beans/
https://postharvestnotes.wordpress.com/2015/06/07/hambatan-pada-pengembangan-kopi-luwak/