THE BRIEF
"Design a calendar for the National Trust which could be sold in their gift shops or given as a promotional gift to organisations that support their vital work. The calendar should be educational, raise awareness, and create an element of interactivity for the user. The design should reflect the National Trust’s ethical responsibilities and aims. It should be innovative and original, but also needs to be functional and suitable for packaging and delivery. The finished product should project the National Trust’s brand personality; spirit-lifting, forward-looking and warm."
THE SOLUTION
I created a calendar whose pages were embedded with wildflower seeds. The pages, once finished with, could be planted in the garden or in a pot to grow your own wildflower meadow. The calendar raises awareness about the tribulations of pollinating insects and contains wildflowers which are attractive to them. It contains information about wildflowers, insects and National Trust places throughout. It is 100% recycled and recyclable. I illustrated every month myself and devised the mechanics for the cover to turn into a desktop stand.
Thanks for looking :)
