Another challenge was to make the color palette. I tried some other combinations before but I jumped to the pink because I think this blog could have a market of young women interested in a serious and elegant fashion style. According to Wikipedia, surveys in Europe and the United States says pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity and the romantic.

I mixed it with Orange because that will allow the designers to make another combinations in the future. Orange is a good door to jump into different ideas without loosing the charming effect from pink. Also, in my research and according to the "color meaning" site, orange is considered a fun, light color with appetizing and delicious qualities. It also increases the oxygen supply to the brain and stimulates mental activity.

Finally I added the dark purple color to open the possibility of combination with cold colors for winter.