Meiji Sushi
2018 | Print
Meiji Sushi is a concept for an upscale sushi bar in Philadelphia, PA.
When coming up with a logo for Meiji Sushi, I wanted to create something that avoided the more stereotypical sushi bar or Asian restaurant trappings. Things like brush textures, traditional typography, rice paper were out. Instead, the Meiji Sushi look is simplified and strongly geometric. The wordmark in the logo was designed to draw from the shapes found in Japanese katakana characters. I then expanded on this idea and created a pattern from the sushi pieces in the logo, and illustrations that reference that geometric look.
Illustrations were created to extend the brand. These are used on a number of different elements, like merchandise or coasters, and feature the name of the sushi in Japanese and English.