Ocre Architecture
Naming, Visual Identity
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Ocre is a young, simple and contemporary architecture office that exists to make architecture democratic and accessible for all. They believe in the construction of surprising, welcoming and flexible environments, adapted to the needs of our time.
Challenge: The architecture firm acted without a name and without a visual identity, using only the names of the partners. Our goal was to tangibilize the personality and mindset of the architects in a name and a visual universe that would translate their contemporary, rational and simple nature.
Solution: We built a simple and minimal visual identity, sustained by a geometric symbol (already used by the architects) which also acts as a graphic element creating visual texture. The black and white colors are broken by an unusual light blue tone that brings personality to the universe of the brand.
