TVC
You are my moonlight
You are my moonlight
You are my precious
You are the star of your mama's eye
You reach out to touch and you recognize shapes
That's how you learn and remember them too
I sing a lullaby, and you hum the tune
That's how you learn to make words
You always want to do more for your child
That's why NESTLÉ brings the new CERELAC, with IRON PLUS
two or three servings everyday not only helps with their physical development
But their mental development as well.
NESTLÉ CERELAC. Big nutrition for small tummies.
You are the star of your mama's eye
You reach out to touch and you recognize shapes
That's how you learn and remember them too
I sing a lullaby, and you hum the tune
That's how you learn to make words
You always want to do more for your child
That's why NESTLÉ brings the new CERELAC, with IRON PLUS
two or three servings everyday not only helps with their physical development
But their mental development as well.
NESTLÉ CERELAC. Big nutrition for small tummies.
The Brand
NESTLÉ CERELAC infant cereals (6 months onwards) are easy to digest baby foods grouped in stages according to the changing nutritional needs of growing children.
The Challenge
Introducing Iron Plus, the challenge was to link Iron Plus to the physical and mental growth of healthy babies, and to make the link between good nutrition and a child's ability to learn even clearer to moms.
The Campaign
By using a lullaby-like jingle to tug on the audience's heartstrings, the campaign directed their attention to the hallmarks of how healthy children learn i.e. learning and recognising shapes and touch, trying to imitate words, displaying curiosity and playfulness, etc.
Then their attention was directed to the role of iron, and the role of the product, in helping that process.
NESTLÉ CERELAC infant cereals (6 months onwards) are easy to digest baby foods grouped in stages according to the changing nutritional needs of growing children.
The Challenge
Introducing Iron Plus, the challenge was to link Iron Plus to the physical and mental growth of healthy babies, and to make the link between good nutrition and a child's ability to learn even clearer to moms.
The Campaign
By using a lullaby-like jingle to tug on the audience's heartstrings, the campaign directed their attention to the hallmarks of how healthy children learn i.e. learning and recognising shapes and touch, trying to imitate words, displaying curiosity and playfulness, etc.
Then their attention was directed to the role of iron, and the role of the product, in helping that process.
