This is the PSA project for Art235 at BYUI. The assignment requirements were that we come up with a strong campaign idea and then design three posters for that campaign. For my PSA I decided to focus on the responsibility people have in taking care of the earth- specifically by cleaning up after themselves when enjoying the great outdoors. I had a few ideas as to how to go about representing this concept visually, but ultimately decided to use Bigfoot as the anchor for the message and imagery. The idea is that Bigfoot does the same things we do- he camps, he goes to the beach, he goes on picnics at the park, and so on... but, we never know he was there unless we see his footprints because he cleans up after himself. 

I learned a lot from this project. I had to draw all of the elements for the posters, and make them feel cohesive with a background that I also had to draw. It was a lot of work, but also a lot of fun.