SOS Children villages in Sri Lanka is looking for funds to maintain their children villages
and to build up six children villages in Sri Lanka. So the objective of this project is to
design a fundraising campaign for SOS Child Sri Lanka. The Campaign is design
considering the insights of the target audience and the big idea of the campaign is 1
rupee = 1 hug. The campaign is developed with the idea of replacing money with hugs
and it will be executed in number of mediums to meet up target audience.