Altec Lansing 4’ Best Buy Display
Sakar
Following a highly successful campaign, Best Buy showed increased interest in the newest version of Altec Lansing's Everything Proof Bluetooth Speakers. Spectas was challenged to provide an updated interactive display that could demonstrate four different speakers in a "rugged" environment. This next generation Best Buy display is fully interactive and also has an imitation water tank highlighting the Mini H2O speakers' ability to float. Each speaker can be individually activated, volume adjusted and track advanced for sound variety along with functionality to demonstrate the pairing of 2 Boom Jacket speakers together. This pairing feature is highlighted by chasing LED lights. The speakers are mounted to a distortion printed vacuum form base, emphasizing the speakers ability to be used on mountain, on a beach, or even in water.
Tags: Design Engineering, Brand Strategy, Concept Development, Prototyping, Materiality
