Mumbai Metro One had suffered bad press before of its launch in 2013-14 due to delays and difficulties. The strategic brief was to create a sense of optimism for the Metro during its launch.
The Insight: Daily commute is the most difficult part of living in Mumbai. Mumbai Metro One was going to make one of the busiest routes in the city easy. Thus, ensuring the people of Mumbai Have a nice day!
The Insight: Daily commute is the most difficult part of living in Mumbai. Mumbai Metro One was going to make one of the busiest routes in the city easy. Thus, ensuring the people of Mumbai Have a nice day!
Post the launch in 2013-14, I got a chance to work on the Brand yet again for their social media communication and an opportunity to further strengthen the credo of Have a Nice Day!
Pitch/Launch Campaign
Pitch/Launch Campaign
Repos Energy is a young and enterprising doorstep fuel delivery start-up that has dared to enter a field fraught with challenges.
The positioning, 'Fuelled by yes' encapsulates their philosophy and the attitude required to make it in this field.
The positioning, 'Fuelled by yes' encapsulates their philosophy and the attitude required to make it in this field.
Ujala Supreme is a popular Fabric whitener in India. This pitch-winning campaign had a simple positioning insight: 'Yellowing' white clothes are a sign of incompetence. While the campaign won the agency the business, the client team decided to go with a safer alternative :)
