TEDxUniversityofGuilan Visual Identity
Silver A' Design Award Winner for Graphics and Visual Communication Design Category in 2017
Silver A' Design Award Winner for Graphics and Visual Communication Design Category in 2017
The overarching vision of TEDx is seeing the world through innovative ideas to gain a deeper understanding. Pertaining to this theme, Inside-Out targeted the color red- the original identity color for TEDx- as a color filter to demonstrate two different perspectives of one subject. The aim was to use the color filter technique to help the audience see a complex subject more clearly and coherently from a different angle. In line with the mission of TEDx, this design wanted to let the user see both the inner and outer worlds of a subject in a holistic manner.
We used a red transparent plastic cover for attendees to filter the light by colors. This enabled us to remove the complexity of a visual subject to show the concept of Inside-Out. In other words, with the help of the filter something complex becomes simpler to understand by eliminating all colors and drawing the focus to the main topic on the red cover. The process of using the red filter engaged the audience to be a part of this design by allowing them to experience the perception of inner and outer meanings dynamically.
