Duluth Trading Company is national work wear and hard-working lifestyle brand based in the midwest, U.S.

Tough, hard-working, get-your-hands-dirty men & women who already know and love the Duluth Trading Co. brand, and who have come to shop at the Port Washington retail store.

Entice shoppers into the attached historic Smith Bros. coffee shop by advertising their general goods in the windows. Illustrations would need to match the style of the brand's well known "angry beaver" illustration as seen in national advertisements. Typography blocks would need to be the same final height and width across all designs.

Window advertisements increased coffee shop foot traffic significantly, both from shoppers in the retail location next door, and passersby in the town.