Never before has the need for mobile optimized websites been as important as it is today, not only because of Google’s recent changes to their algorithms but also for the fact that most people do mobile searches. When it comes to a city like Las Vegas that derives most of its revenue from the service industry, mobile optimization is crucial. If you are the manager of a casino, one of Vegas’ many restaurants or even a retailer looking to increase foot traffic, here are some important facts you need to know about Las Vegas SEO for mobile phones.

Before getting into why it is important to your business specifically, let’s look at what Google has to say about mobile optimized sites. In the past, Google along with all the other major search engines would list web pages according to the search terms users put in the search bar. Based on how well that page ranked, it would come up somewhere in the SERPs (Search Engine Results Pages) of which there could be thousands. If you had an SEO company, Las Vegas specialist, you would hope that your page was ranked in the first 5 or 10 results.

However, as of April 21, 1015, Google changed the way in which they would rank organic traffic. Now, if a web site isn’t optimized for mobile phones, they will ignore those sites and any non-optimized pages within those sites when someone searches using a mobile browser. Here you can see why this is of vital importance to a city like Vegas that sees thousands of visitors each and every week. They will undoubtedly be searching with their mobile phones. Some may be using laptops or netbooks which won’t be affected, but for the most part, searchers will be on their phones. If you haven’t optimized your site for mobile phones, you will be ignored and the competition will get the rank.

Now then, when you are looking for an internet marketing company, Las Vegas has specialists in mobile marketing. This means they will employ competitive keywords that will help rank your site on the first few pages of the SERPs. In terms of local SEO, Las Vegas marketing companies may use words like ‘casino,’ ‘slots,’ ‘free play,’ and terms that newcomers might be looking for. That’s what SEO is all about and a professional website company will know to optimize your site for mobile phones.

Here you have two critical elements to optimizing your site to help bring in traffic and both of these are vitally important. First, remember to make those changes to make your website, or at least key pages within it, mobile friendly. And, secondly find a web design company in Las Vegas that will effectively use SEO to gain you rank, and give you high visibility with the search engines. There is no time like the present to institute some much needed updates and if you don’t have the technical knowledge to make them yourself, hire a professional search engine optimization Las Vegas company.