ABOUT THE BUSINESS
El Patron is a local Mexican restaurant located in Natchitoches, Louisiana. For my senior design project, I was challenged to create a new brand for the company based around the values and services of El Patron. It is an affordable authentic Mexican restaurant among many restaurants that offer similar experiences. El Patron stands out because of its personable customer service, authentic cuisine, and comfortable atmosphere.
COLORS
The colors used are meant to be vibrant representing the setting sun. They vary from a dust orange to a bright red and dark burgundy. The full range of colors is utilized in the illustration variation below.
FONT SPECIFICATIONS
The main logo font is AR ESSENCE. It is a basic sans-serif font with whimsical flair. The tagline font is Berlin Sans FB. The tracking has been set to 265.
LOGO DESIGN & CONSTRUCTION
The illustration for the logo is based on ‘El Patron’ or ‘The Boss’ figure. He is powerful and mysterious. The text elements are shown along with the illustration in four variations.
Variations 1 & 2
Variations 3 & 4
Logo Animation
IDENTITY
Here is the logo placed in situations representing how it could be used by the business. The mock-ups included are apparel, business materials, and items to be used in store.
Apparel
Business
Restaurant
Includes Sketchup 3D model animation of the building with new sign
