CONCEPT AND INSPIRATION
Enter the mods is a ready to wear collection that lifted inspiration from Vespa and Mods. Starting with the shape of the Vespa’s front frame as the silhouette. Also apply the symbolic Mod logo itself.
Chequered flag pattern is also added as a complement detail. the black-and-white chequered flag traditionally shown to the winner and all finishers at the end of a motor race. The chequered flag pattern used in French and Italian classic tailoring becomes a hit with young British males looking for a fresh, modern style that opposes the retrospective teddy boy look.The mod fashion in the UK makes men’s chequered flag pattern shirts a popular look.Fred Perry, Ben Sherman shirts in chequered pattern become a big trend for mods. Flag of British is also used in some of the details of clothing, applied to indicate the origin of the mod itself. Also equipped with several other supporting images like vespa’s logo, characteristic of Mods, Vespa’s old advertisement, and the band that became popular on Mods era,The Who. The object of this inspiration is used to bring back the atmosphere of the era of the 70s Mods with modernisation adjustments. This collection related to one of the Trend Forecasting 2017-2018 book, titled "Vigilant". Vigilant is a mixture between longing for the past and the demands of the present.
MOODBOARD
CLIENT PROFILE
Age group : 19-24 years old
Season or activity : Member the club of Vespa or scooters, fashion enthusiast, art student/worker (earn money from art, work as a stylist, musician, artist, photographer, etc)
Characteristic : Dandy, classic, androgyny, artsy, modern, eccentric, stylish, creative, sociable. Interest&Hobby : Vespa/scooter stuff, travelling, vintage stuff, dance & art, adventure, listen to soul ska rnb, music, love to explore something new.
Ocasion : Mods Mayday,a celebration of all things Mods around the world to appreciate the working class from all walks of life,held on every May. They usually get around town with their scooters and wearing Mod’s style.
Icon : Alex Turner & Soko
TARGET MARKET BOARD
FASHION ILLUSTRATION
TECHNICAL DRAWING
MATERIAL & MANIPULATING FABRIC
Material : American drill, fake leather for the button & zipper key detail.
Manipulating Fabric : Digital colour printing, lasercut, patchworks & embellishment detail.
ADVERTORIAL PHOTOGRAPHY
1st look
2nd look
3rd look
WE ARE THE MODS, WE ARE THE MODS, WE ARE, WE ARE, WE ARE THE MODS!
