Watsons Malaysia approached us for a "feel-good" and uplifting Merdeka (Independence Day) video. After their previous controversial film, it was a challenge to swing public opinion back in their favour with just one video. We went back to basics and delivered a simple message depicting the personal 'merdeka' (success/victory) that fuels Malaysia's continued independence.

The film was well-received by the public in general and was featured in a number of publications, ranking as one of the most memorable Independence Day films of 2017.

Article: http://www.marketing-interactive.com/satunation-watsons-and-fcb-kl-aims-to-inspire-grit-among-malaysians/