DURACELL - Power You Can Trust.
Outdoor Print Campaign.
The Brief:
To create an outdoor print campaign for Duracell Batteries.
The Context:
The timing of this brief was during the build up of South Africa;s general election. With one not being able to step outside without seeing various political parties campaign posters covering walls and every street pole. Tensions rising high between political parties, each pointing fingers at the other with claims of corruption and fraud.
The Idea:
To use Duracell's existing tagline of "Power You Can trust" and create a series of Election themed Posters based off the most popular South African Political Parties, taking satirical look at each of their positioning and promises - while promoting Duracell as the one "Power You Can Trust".
