Created for a Visual Communication module, I created a colour palette, illustrations and collaterals for a climbing group and climbing festival for women in Singapore. As the climbing community is still relatively new and small in Singapore, I was inspired by climbing festivals organised by Flashfoxy, a Brooklyn-based female climbing group, and how they aimed to empower women in sports through climbing
The idea was to make visuals exciting and yet inviting for any girl, woman or lady of any age or background/experience to try out rock climbing.
