Creative Technology & Design's faculty and students partnered with FIT's CER office and Pentagram to explore innovative ways to communicate FIT's new brand message through the use of time-based media.
Target: Gen-Z
Insights: Gen-Z uses social media as a tool for finding like minded people.
Strategy: Create an instagram campaign of quick, quirky, and shareable gifs imagining FIT’s “un-words” in unconventional ways and to encourage FIT students and perspective students to participate by creating their own "un-animations."
Concept and executions by Melissa De Olivera and Kelly Wang
Concept and executions by Melissa De Olivera and Kelly Wang
FITxPentagram Creative Team
Advisors/Design Directors:
C.J. Yeh
C.J. Yeh
Professor, Creative Technology & Design at FIT
Founder/Creative Director Cynda Media Lab
Christie Shin
Assistant Professor, Creative Technology & Design at FIT
Partner/Design Director Cynda Media Lab
Student Designers:
Melissa De Olivera, Advertising Design, Senior
Desiree Mohammadi, Graphic Design, Senior
Yewon Shin, Advertising Design, Junior
Loisse Ledres, Advertising Design, Junior
Lawrence Staebler, Advertising Design, Junior
Kelly Wang, Advertising Design, Junior
Student Designers:
Melissa De Olivera, Advertising Design, Senior
Desiree Mohammadi, Graphic Design, Senior
Yewon Shin, Advertising Design, Junior
Loisse Ledres, Advertising Design, Junior
Lawrence Staebler, Advertising Design, Junior
Kelly Wang, Advertising Design, Junior
