Korea Brand Identity Campaign
Mr. Marlon Mayugba was the one who directed and assisted me for this Korea brand identity campaign. The following design was our personal project.
The assignment was to create an identity that focuses on love despite the military controlled government. Good design can have an impact. Great design can make a difference. But there were premises: to keep the concept of Korea, to use their existing colours and make the brand identity loud, bold and contemporary.
I believe this is the time to publish this as the two leaders already bonded over a handshake!
The logo proposal was based on Milton Glaser's most widely recognised work "I love NY" design, which was created in 1977. The graphic system was based on the idea of love, a basic heart shape thats symbolizes love to promote Korea as one.
We thought of an identity that will be trademarked by the Korean government and be used
for tourism purposes or campaigns that define love.
