Odonata Resort is a holiday place that suits the needs of people aged 18-25.
While designing 70% of our work was based on quantitative research, which allowed us to conduct in-depth interviews to learn the normative lifestyle of the target group The result of the analysis and research is the creation of visual identification and values, visions, and missions represented by Odonata Resort
The approach is revolutionizing the consumerist worldview and allows you to look at the world and the community from a different perspective while staying in the resort
The project also includes reports:
the identity
1) a map of stakeholders
2) persona
3) vision
4) mission
5) personality
6) values
7) USP
8) RtB
9) Solutions:
1) Secondary Raw Materials
2) Compost
3) Smog
4) Activity
1) a map of stakeholders
2) persona
3) vision
4) mission
5) personality
6) values
7) USP
8) RtB
9) Solutions:
1) Secondary Raw Materials
2) Compost
3) Smog
4) Activity
searching
1) research implementation strategy
2) preliminary tests
3) analysis of preliminary tests
4) desk research
5) in-depth interviews
6) segmentation of the target group
7) persona
8) identification of insights
1) research implementation strategy
2) preliminary tests
3) analysis of preliminary tests
4) desk research
5) in-depth interviews
6) segmentation of the target group
7) persona
8) identification of insights
