Limited Edition DVD Package design for an independent documentary about the DIY movement created by rebellious teens who went on to become internationally recognized street artists.
For this packaging, I focused heavily on the user experience and wanted to incorporate interesting revealing elements that allowed for something more than just a DVD package while clearly communicating the documentary's message through branding.
For this packaging, I focused heavily on the user experience and wanted to incorporate interesting revealing elements that allowed for something more than just a DVD package while clearly communicating the documentary's message through branding.
side A: various collectable skate deck art posters from each of the featured artists in the documentary.
side A extended: artist bio (description of the featured artist's life and path to widespread recognition as touched on in the documentary--in this case Shepard Fairey).
side B: aerial view of the skateboard grip tape representing the rebellious carefree DIY culture.
Side B extended: opens up to reveal the DVD panel with information about the documentary and directors beside it in the form of gallery text to represent the artists' progression over time.
skateboard side flaps fold back for convenience and easy access to DVD.
