Front Yard Chickens Lead Capture Campaign
Attending a "Chicken Math" event as a vendor, I constructed a campaign to reward newsletter opt-ins with a $50 Amazon gift card provided by Promotion Vault, where I am also the product owner.
The event had low turn out, but over 80% of the people we interacted with converted. Using Promotion Vault's breakage model, we kept the cost of acquisition to $1.85 per lead. With larger turnout, this number would drop.
I constructed the campaign entirely front to back using my own photography, logo/graphic design, copy. All automation built using Wordpress, Gravity Forms for user input, Mailchimp for delivery and pushing to Promotion Vault's API via Zapier for gift card delivery.
Process Flow
Landing Page Layout
Welcome Email with Gift Card Claim Call To Action
