From visual merchandising to photo production of the laydowns, concept of the content structure, art direction of the tool and making it accessible on desktop and tablet – everything was created for the “Collection Training Guide” and for two brand gender lines – womenswear and menswear. Developed together with HUGO, the communication tool serves as more than just training for international sales personnel, but also consolidates the connection between the employee and the brand through the emotionalisation of the in-depth content.