Kedra Deggins's profile

The Life of a Single Mom: Branding, Web & Print

THE LIFE OF A SINGLE MOM     |     DEVELOPING BRAND CONSISTENCY
I began working with The Life of a Single Mom, a non-profit organization in Baton Rouge, LA, in January 2017 as the sole graphic designer responsible for creating all print materials, as well as website graphics. Part of my job was to revamp the existing materials to create a cohesive look and develop brand consistency for the organization.
Redesign of the TLSM book series: Overwhelmed: The Life of a Single Mom, Peace and the Single Mom, and Kids and the Single Mom.
Pictured above is the redesigned Ministry Kit, a tool that leaders can purchase to help establish single mom support groups. I redesigned the book cover for Church and the Single Mom, along with all of the promotional and print materials that are included. I also developed the "You Are___________" campaign which reminds the members that they are more than "just a single mom." They are strong, loved, and so much more. As a part of this campaign, an activity was developed with business cards that the ministry leader could use during group time.
Impact Video for 2016 that shows the impact that TLSM has made in the lives of 50,000+ single moms.  Created in After Effects.
Every year, The Life of a Single Mom hosts a National Single Mom's Conference, where single moms from all over the country are invited to connect with other single moms, and participate in breakout sessions, as well as listen to national speakers. I created all of the promotional materials for this event including posters, flyers, and brochures.
2017 Annual Report: Front & Back Cover
2017 Annual Report: Social Media & Introduction page with Table of Contents
2017 Annual Report: Testimonials Spread
TLSM also offers 5 primary programs which had existing low-quality logos. I recreated them, and made them consistent with the rest of the TLSM branding that I helped to establish.
The Life of a Single Mom: Branding, Web & Print
Published:

The Life of a Single Mom: Branding, Web & Print

Published: