Entrepreneurial Branding

This project consisted of building a product then creating a brand from the ground up. Starting with research, a product that we could build a brand around, logo design, and then a brand book. I came up with the product called Fort which allows adults to build a fort in any shape in any environment. We all loved making forts when we we're kids so why can't we do it when we're adults?!? The brand book was to create guidelines on how to use the logo and how the brand should be used in promotional materials.