Florida International University's Leadership Summit is held every year and features one main speaker who demonstrates leadership qualities who gives a lecture. After this lecture, there is various lectures by other speakers going on in different rooms. Students can choose which rooms they go to for which times. Every year they use a different marketing campaign. This campaign was created with guidance from a Senior Designer with the theme "Rise Up." I used the typography to play with the idea of rising up and the skyline of Miami as a metaphor for reaching towards the sky. This final product was printed flyers, e-flyers for Instagram and email, T- Shirts for students that attended, TV ads, floor stickers, and posters that were placed outside of each room with their respective speakers.