For Graphic Design class, we were tasked to rebrand the cafe at Steuben Hall and for it to be targeted towards Pratt students like ourselves. It would also have its own products and signage to go with it.
To give a focus on my project, I interviewed other Pratt students and also looked up on the student population to create a persona. From what I had found, Pratt has a large health-conscious population who were mainly vegan or vegetarian and involved with animal rights. Most were also very interested in the Tea or Kombucha trend of 2017.
Design Process
In the design process, there were notes on the need for elements to interact instead of being laid on top of each other. To solve this, I created reflecting curves on the elements so they would flow and interact with each other to create an implied circle.
