Background:
Hao Hao is a noodles manufacturer in Vietnam. They want to boost their sales during Lunar New Year.
Idea:
Lunar New Year is the time for family and friends gathering. During this holiday, they usually play board games for fun. Therefore, we print different board game designs inside noodles boxes to encourage people to buy the products. Others materials are also produced to promote for this campaign.
Credits:
Creative Director: Lien Dinh, Hugh Southall
Art Director: Huong Ngo
Copywriter: Trang Ngo
*The idea was proposed to client but was not executed due to production issue.
